Experience in marketing and client-facing roles gave me a strong sense of how products serve both users and business goals.
Working in different roles or cultures taught me to adapt fast, listen first and stay flexible.
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I like to understand before I design - I base my choices on structured research and analysis.
My experience as a copywriter and instructor trained me to explain ideas simply and naturally.
My path into design began with business, clients and digital marketing. I spent the first years of my career helping brands communicate clearly through digital campaigns. I worked closely with clients, shaped messaging strategies and coordinated projects across teams. In the meantime, I also did SEO copywriting projects. Now I use my experience in marketing and business for UX Design.
How to engage new app users and turn them into real investors?
XTB | UX/UI | Gamification | Mobile
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Not enough time to validate ticket? Case study showing how to improve error prevention and make ticket validation more accessible.
zBiletem | Accessibility | WCAG | UX | Mobile
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Website redesign to increase donations conversion rate and animals adoption inquiries.
OTOZ Animals | UX/UI | Redesign | Desktop
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